CASE STUDY
5 Minutes

From Hidden to Fully Booked in Just 5 Weeks

Published on
October 10, 2024
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Challenge: Sunshine Smiles Dental Clinic in Jacksonville, FL faced fierce local competition despite offering top‑tier cosmetic and family dentistry. Their key hurdles included:

  • An unoptimized Google Business Profile lacking targeted service keywords and engaging visuals
  • Fragmented citations across directories, leading to inconsistent NAP (Name, Address, Phone) data
  • Low rankings for high‑intent terms like “Jacksonville emergency dentist” and “cosmetic dentist near me”
  • Minimal review volume, averaging fewer than 5 new five‑star reviews per month

Solution: QunsTack deployed a full‑funnel Local SEO strategy tailored to turn Sunshine Smiles into Jacksonville’s go‑to dental provider:

  • Google Business Profile Transformation
    • Crafted keyword‑rich service descriptions (e.g., “pain‑free root canal Jacksonville,” “same‑day dental implants”).
    • Uploaded professional team photos and patient‑testimonial videos to boost engagement.
    • Scheduled weekly Google Posts promoting new‑patient specials and seasonal campaigns.
  • Citation Audit & Expansion
    • Audited 80+ local directories (Yelp, Healthgrades, Yellow Pages) to correct NAP inconsistencies.
    • Added listings in hyper‑local Jacksonville directories (San Marco, Ortega) for micro‑targeting.
    • Implemented an automated monitoring system to catch and fix any citation drift.
  • Review Management Engine
    • Rolled out an email/SMS prompt system that encouraged patients to leave feedback immediately after visits.
    • Embedded a dynamic review widget on the clinic’s website featuring the latest five‑star feedback.
    • Trained front‑desk staff on “in‑moment” review requests, boosting conversion by 60%.
  • On‑Page SEO & Local Content
    • Optimized service pages with geo‑targeted keywords and schema markup for rich snippets.
    • Published a “Jacksonville Dental Health” blog series addressing common patient concerns, driving organic traffic.
    • Secured backlinks through partnerships with local health blogs and community organizations.

Implementation Timeline:

  • Week 1: GBP overhaul completed; initial Google Posts live
  • Week 2: Citation corrections finalized; tracking dashboard activated
  • Week 3: Automated review workflow launched; on‑site review widget installed
  • Week 4: On‑page SEO optimizations and first blog post published
  • Week 5: Community backlink outreach yielding 10+ new local links; full‑scale performance review

Results:

  • 500% Increase in Patient Bookings & Revenue: New‑patient appointments jumped from 40 to 240 per month, and monthly revenue quintupled.
  • #1 Local Pack Placement: Ranked consistently in Google’s Local Pack for primary keywords, capturing 72% of map‑pack clicks.
  • 8K+ Five‑Star Reviews: Review volume surged from 5 to 30 new five‑star ratings per month, elevating overall rating to 4.9 stars.
  • 35% Lower Acquisition Cost: Enhanced organic performance slashed per‑patient marketing spend by over one‑third.

QunsTack's rapid‑fire Local SEO strategy took us from near‑invisibility to Jacksonville’s most‑booked clinic in just five weeks. Their expertise and speed are unmatched.”

— Dr. Emily Carter, Clinic Founder

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