Evergreen Home Co. Success Story

Challenge: When Evergreen Home Co. launched in 2022, they offered a curated selection of home décor and lifestyle products but struggled to turn traffic into sales. Key obstacles included:

• Unrefined Storefront: A basic Shopify theme with limited customization led to a subpar user experience and high bounce rates.
• Inefficient Product Launches: New SKUs weren’t properly A/B tested or promoted, resulting in lackluster debut performance.
• Scattered Marketing Efforts: Ad spend was spread across channels without clear attribution, driving up cost per acquisition.
• Low Repeat Purchase Rate: Email and SMS programmes were underutilized, yielding minimal customer retention.

Solution: QunStack became an embedded growth team, delivering a turnkey solution across design, development, and marketing:

• Custom Shopify Store Build
  • Developed a bespoke, mobile-first theme with intuitive navigation and fast load times.
  • Integrated dynamic product filters and “shop the look” galleries to enhance discovery.
  • Set up Shopify Flow automations for inventory alerts, order tagging, and VIP customer segmentation.
• Conversion Rate & AOV Optimization
  • Ran UX audits and heat-map analyses to identify drop-off points, implementing changes that boosted conversion by 120%.
  • Introduced upsell and cross-sell modules at key funnel stages, driving a 35% lift in average order value.
  • A/B tested checkout flows and promotional banners to reduce cart abandonment by 25%.
• Data-Driven Marketing & Growth
  • Launched Facebook and Google Shopping campaigns with granular audience segmentation, achieving a 4:1 ROAS.
  • Built a robust email/SMS lifecycle programme—welcome series, cart reminders, and VIP offers—that grew the subscriber list by 300%.
  • Executed quarterly flash sales and seasonal lookbooks, securing over 20,000 new customers in three years.

Implementation Timeline:

• Months 1–3 (2022): Store design, custom theme launch, initial product uploads, basic marketing setup
• Months 4–12 (2022): CRO initiatives, first wave of ad campaigns, welcome series live, AOV experiments
• Year 2 (2023): Expanded paid channels (Pinterest, TikTok), international shipping enabled, loyalty rewards programme introduced
• Year 3 (2024–2025): Advanced automation with Klaviyo, influencer collaborations, quarterly global flash sales

Results:

• $2M+ in Shopify Sales: Cumulative revenue topped $2 million by the end of year three.
• 120% Higher Conversion Rate: Streamlined UX and checkout optimizations more than doubled the overall conversion.
• 35% Increase in Average Order Value: Upsell and cross-sell strategies significantly boosted cart totals.
• 4:1 ROAS on Ad Spend: Precision targeting and continuous optimization drove profitable growth.
• 300% Growth in Email/SMS Subscribers: Engaging lifecycle campaigns transformed one-time buyers into loyal customers.

“QunStack literally built our engine for sustainable growth. From a standard storefront to a revenue-driving powerhouse, we couldn’t have done it without their expertise.”