30+ Keywords Ranked & 300% Revenue Growth in Just 5 Years

TrueCraft Market Success Story

Challenge: TrueCraft Market, an established e-commerce brand specializing in artisanal home and lifestyle goods, had built a loyal customer base—but struggled to break through stagnant online visibility and flat revenue growth. Their core obstacles included:

• Limited Organic Reach: Fewer than 10 keywords ranked on page 1 of Google, resulting in low discovery for high-intent searches like “handcrafted kitchenware” and “organic cotton bedding.”
• Outdated Storefront & Funnel: The Shopify theme lacked SEO-friendly structure and clear conversion paths, leading to high bounce rates and abandoned carts.
• Scattered Marketing Channels: Paid ads, email, and social media efforts were siloed, preventing synergistic campaigns and cohesive brand storytelling.
• Plateauing Revenue: Annual sales hovered around $400K, with leadership seeking at least a three-fold uplift to justify further investment.

Solution: QunStack implemented a five-year growth blueprint built on three core pillars: SEO dominance, conversion-driven design, and precision marketing:

• Advanced SEO & Keyword Strategy
  • Performed in-depth keyword research to target 50+ high-value search terms, focusing on buyer intent (e.g., “luxury ceramic planters” and “sustainable throw blankets”).
  • Overhauled on-page SEO: optimized title tags, meta descriptions, header structures, and implemented schema markup to secure rich snippets.
  • Published a library of “TrueCraft Insights” blog posts and gift guides, generating authoritative backlinks and increasing domain authority.
• Custom Store Redesign & Funnel Optimization
  • Launched a bespoke, mobile-first Shopify theme with clear CTAs (“Shop Now,” “Limited-Edition Drops”) and streamlined checkout.
  • Integrated dynamic product recommendations, urgency timers, and exit-intent pop-ups to recapture abandoning visitors.
  • Established an automated abandoned-cart email/SMS series and post-purchase nurture sequence to boost repeat sales.
• Omnichannel Targeted Marketing
  • Deployed segmented Google and Facebook ad campaigns by keyword intent, customer lifetime value, and lookalike audiences.
  • Rolled out monthly thematic campaigns (e.g., “Eco-Summer Collection,” “Holiday Gift Essentials”) synchronized across email, social, and paid channels.
  • Leveraged influencer partnerships and user-generated content to amplify reach and build social proof.

Implementation Timeline:

• Months 1–6: SEO foundation laid (site audit, on-page fixes), custom theme launch, initial ad campaigns live.
• Months 7–12: Content marketing program deployed (blog + gift guides), abandoned-cart workflows active, first A/B CRO sprints.
• Years 2–3: Expanded keyword targeting (30→60 terms), rolled out loyalty program, international shipping enabled.
• Years 4–5: Seasonal campaign scale-up, advanced personalization with dynamic site content, sustained backlink outreach.

Results:

• 30+ Keywords in Google’s Top 10: Achieved page-1 rankings for over 30 high-intent keywords, driving a 250% increase in organic sessions.
• 300% Revenue Uplift: Annual sales soared from $400K in year one to $1.6M by year five—a 300% growth trajectory.
• 75% Higher Conversion Rate: Funnel optimizations and urgency tactics boosted checkout conversions from 1.5% to 2.6%.
• 4X ROAS on Paid Spend: Targeted ads and cohesive campaign messaging delivered a consistent 4:1 return on ad investment.
• 45% Increase in Repeat Purchase Rate: Automated post-purchase flows and loyalty incentives transformed one-time buyers into lifelong customers.

“QunStack didn’t just revamp our store—they built a sustainable growth engine. Over five years, we’ve tripled revenue and outranked countless competitors. Their strategic vision and execution are second to none.”