Over $1.2 Million in After-Sales Revenue & 300% Growth in Just 5 Years

Northside Auto Service Centre Success Story

Challenge: Northside Auto Service Centre, a long-standing repair and maintenance shop in Houston, TX, had built a solid reputation for quality workmanship—but struggled to monetize its after-sales services. Key obstacles included:

• Low Appointment Volume: Service bays sat idle during off-peak periods, leaving revenue potential untapped.
• Fragmented Marketing Efforts: Email reminders, loyalty offers, and special promotions were manual and inconsistent, failing to prompt timely bookings.
• Underleveraged Review Channels: Positive customer feedback went uncollected, hindering local search visibility and social proof.
• Limited Upsell Opportunities: Technicians lacked systematic tools to promote bundled services or maintenance packages at checkout.

Solution: QunStack partnered with Northside Auto Service Centre in 2020 to implement a holistic after-sales growth engine, combining marketing automation, reputation management, and upsell enablement:

• Automated Service Reminders & Loyalty Campaigns
  • Built an integrated SMS/email workflow to send personalized maintenance reminders (oil changes, tire rotations) based on vehicle mileage data.
  • Launched a tiered loyalty program offering discounts and priority booking for repeat customers.
• High-Impact Review Management
  • Deployed an in-bay tablet that prompted customers to rate their service immediately post-visit.
  • Automated follow-up requests via email and SMS, capturing over 1,200 new five-star reviews on Google and Facebook in under 12 months.
  • Highlighted top testimonials on the website and in paid ads to boost credibility and click-through rates.
• Upsell & Cross-Sell Enablement
  • Trained technicians on a digital menu of add-on services (fluid flushes, brake inspections) that could be presented on tablets during check-out.
  • Designed dynamic on-site banners promoting seasonal bundles (e.g., “A/C Tune-Up + Cabin Filter” package) and tracked conversions.
• Targeted Paid-Ad Campaigns
  • Launched geo-fenced Google Ads and Facebook Ads targeting vehicle owners within a 15-mile radius, segmented by make/model and service history.
  • A/B tested ad creatives highlighting customer reviews, loyalty perks, and limited-time offers to maximize booking conversions.
• Ongoing Analytics & Optimization
  • Created a unified dashboard tracking reminder open rates, booking conversions, average ticket value, and review velocity.
  • Conducted quarterly strategy reviews to refine messaging, promotional cadence, and upsell offerings.

Implementation Timeline:

• Months 1–3: Marketing automation setup, loyalty program launch, and review-management integration
• Months 4–6: Technician training, upsell menu rollout, and initial paid-ads activation
• Months 7–12: Review volume surge, optimized ad targeting, and campaign A/B testing
• Years 2–5: Loyalty tier expansion, seasonal promotion sprints, continuous dashboard-driven refinements

Results:

• $1.2 Million+ in After-Sales Revenue: Cumulative service revenue surpassed $1.2 million over five years.
• 300% Growth in Service Revenue: Annual service income tripled—rising from $150K in 2020 to $600K by 2025.
• 50% Increase in Appointment Bookings: Automated reminders and loyalty incentives boosted monthly bookings by half.
• 1,200+ Five-Star Reviews: Rapid review acquisition elevated overall rating to 4.9 stars and secured #1 Local Pack.
• 25% Higher Average Ticket Value: Upsell programs and service bundles increased per-customer spend by 25%.

“QunStack turned our service department into a profit center. Their blend of automation, targeted ads, and hands-on coaching delivered $1.2 million in revenue and exponential growth over five years.”